How do you make a LinkedIn profile gain more recognition?
The use of LinkedIn is so professionals can network, display CVs, qualifications, skills and enhance reputation. There are many ways to make a LinkedIn profile effectively so potential employers will take interest.
First Impressions
First impressions are always important which is why the profile photo and summary should be significant. Viewing a profile with no photo altogether can be a big turn off for potential employers. The photo should be a clear headshot-style photo, wearing smart causal clothes. It’s also important to remember the photo is only small when being viewed so the clearer, the better. Using a current and up-to-date picture is also helpful as it shows activity on the profile.
Summary
The summary can be a main part for getting noticed on LinkedIn. It should include successful projects, key achievements, and an explanation of the individual and what they do. Whilst keeping this in mind, the summary should be easy and quick to read, for example I am a graduate university student looking for a new opportunity…
URL
Changing the URL for the profile is a small change but can help to become more noticed on the social network. It can be customised to something reflecting the profile in an accurate way. Making this small change will create a meaningful link which can be used.
Qualifications/Achievements
Including qualifications adds value to a LinkedIn profile. Potential employers may use these qualifications in a search, bringing the profile to the right people. A place of study and the dates of qualifications are small details which can make a difference when people are recruiting for certain jobs. More notice will be made of the profile as key words and phrases are being put throughout the profile, meaning the right people will be viewing.
Experience
As well as qualifications and certificates, experience also gets noticed. It allows potential employers to see all the relevant information. Experience should include roles and their lengths, preferably with no gaps. Key responsibilities and summary of role within a businesses are both essential points to include in experience.
Connect
Once everything on the profile is correctly placed and all the information is included, the only thing left to do is connect. This can range from clients, colleagues, suppliers, and other relevant connections. Staying active by liking, commenting, and sharing posts will allow more people to view the profile. Another way to become more noticed on LinkedIn is by producing posts that can be related and shared by relevant connections.