A well-established, close-knit advertising agency is looking for a Marketing and PPC Specialist to join its growing team.
This is a great opportunity for someone who enjoys working across multiple digital channels and wants exposure to a varied client portfolio, including automotive and retail brands, while learning from experienced specialists in a supportive environment.
The Role of a Marketing and PPC Specialist
You’ll be responsible for planning, managing and optimising paid digital campaigns across a range of platforms. Day-to-day responsibilities include:
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Planning, managing and optimising paid campaigns across Google Ads, Meta Ads Manager and other platforms
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Analysing performance using Google Analytics 4, Google Tag Manager and Looker Studio dashboards
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Conducting keyword research using tools such as Ahrefs, SEMrush and Google Keyword Planner
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Managing budgets independently with a focus on improving ROAS and CPA
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Carrying out A/B testing using tools like VWO, Optimizely or similar
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Managing paid social campaigns across Facebook, Instagram, LinkedIn and X (Twitter)
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Creating digital content assets (graphics, emails and imagery) where required
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Collaborating with clients and internal teams to deliver campaigns on time and within budget
About You
You’ll have hands-on experience in paid media or digital marketing and enjoy balancing creativity with data-driven decision-making.
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2–5 years’ experience in paid media, PPC or digital marketing campaigns
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Google Ads Certification (Search, Display and Video)
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Meta Blueprint Certification
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Confident using GA4, Google Tag Manager and Looker Studio
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Proven ability to improve ROAS, CPA and cross-channel performance
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Strong creative, analytical and problem-solving skills
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Excellent organisational and communication skills
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Happy working full-time, office-based in Wakefield
Nice to Have
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TikTok Ads or LinkedIn Ads certification
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Experience with B2B campaigns
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Knowledge of CMS platforms (WordPress or bespoke) and basic HTML/CSS
Benefits
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Company pension scheme
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Free onsite parking
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Regular social events, incentives, food days and team outings
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Ongoing training and development
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A genuinely supportive culture that values and looks after its people
Disclaimer
At Venatu Recruitment Group, your right to privacy is important to us. By applying for this job, your information will be entered into our recruitment system. This will enable you to register for job alerts, apply for jobs and for us to help you find your next role. To read our full privacy policy please visit our website: www.venatu.co.uk/privacy/
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